Archive for the ‘Typography’ Category

Let’s Change It Up

Friday, April 20th, 2007

Since the beginning of our blog, it has been focused on being a new business and we’ve made an attempt to give you, our readers, a bit of insight to the business world. And just recently we came across a very small business article talking about blogs and how it can benefit your business. In the article it mentions that your content has to be relevant enough for visitors to return time and time again. We do feel that our articles are relevant to some, but not enough of you and we want to change it up just a bit.

To build a bigger readership and involve you, our clients, we’re going to include more articles on design, but not the boring and jargon-filled posts that really mean nothing to you the client. We’re going to include more information on things such as color harmony, layout and even little tid-bits here and there.

So stay tuned and let us change it up a bit for you – our readers.

Posted in Design, Fun Stuff, Software, Typography | No Comments »

What is Your Type?

Monday, January 22nd, 2007

No I’m not talking about your feelings toward a certain gender or vehicle, but I am talking about your logo for your company.

I recently came across this article written by Jeff Fisher for Creative Latitude. In that article he discusses the issues of the new Quark logo and its use of type. The press proclaimed the logo was “fresh” and Jeff points out that it’s not as fresh as some might think. So how does one develop a logo for their company without graphics or images?

Let’s begin by just looking at our logo. Is it fresh? We think so. Is it unique? Sure is. Granted, the name itself can be a chore for some people to actually pronounce, but we like it and it gives us an identity without the use of graphics or images. Now this isn’t to say images can’t be used in a logo, but often times using them as a “secondary device” in the type treatment is just as memorable.

The name of your company in type can be the major factor in setting your company apart from your competitors. Think of the Sony logo- very simple, clean and memorable.

You can also modify the type to add a pleasing element that appears as an image, but in reality it’s still the type treatment modified. As Mr. Fisher mentions, it also makes it more difficult to duplicate.

Finally, there is the “secondary device” we mentioned previously. You can look at the Top Flite logo or even Sanyo’s and see what we mean. Subtle elements added to a type face can make a statement for a promising and memorable logo.

So when thinking of your new logo or before rebuilding your identity, ask yourself what is your type?

Posted in Typography | No Comments »