Gonink - Design & Print

The word green print conjures up all sorts of visions for people, from recycled paper, to less harmful inks, but this time it’s a bit different.

GreenPrint Technologies has introduced a new piece of software that can help save consumers time, money and the environment. The company estimates that with widespread use, the software could save over 100 million trees and reduce greenhouse gases by over 300 million tons globally.

“Our goal is nothing short of ending wasteful printing worldwide,” said CEO Hayden Hamilton. “We believe that GreenPrint World provides the opportunity to do exactly that. It gives home users everywhere the ability to eliminate waste which helps the environment as well as their wallets.”

GreenPrint software eliminates waste before printing by recognizing wasteful or useless items such as pages with just a URL, banner advertisement or logo and removes those items before a single page is printed.GreenPrint also allows users to remove images from a page with a single click before printing, resulting in significant savings in ink or toner. The software can also save the average user over $90 and 1,400 pages per year.

So what does this cost for the consumer? Well this is just another benefit of the software because for consumers and non-profits it is FREE.

Let me first say that we have consecutive posts because of the U.S. Thanksgiving holiday and I don’t plan on being here Friday. Notice how I said “plan on” being here? In this business you just never know when you might end up in the office unexpectedly. But I digress.

So a green tree, not all that far fetched of an idea is it? With the exception of the changing of seasons, all trees are green, but this year the idea of a “green tree” takes on a new meaning.

The Rockefeller Center Christmas tree is going “greener” with energy saving light bulbs, replacing old-fashioned bulbs on the towering evergreen this year.

Mayor Michael Bloomberg said he hoped the change to the midtown Manhattan display will inspire the tens of millions of New Yorkers and tourists who see the tree every year.

Just by replacing the 30,000 light bulbs with multicolored light-emitting diodes, or LED’s, they will reduce their electricity consumption from 3,510 to 1,297 kilowatt hours per day. That’s the equivalent of a 2,000 square foot homes consumption in a month.

A “greener” tree? You better believe it!

Today is the day. October 15th where people, organizations and businesses around the world put one thing on everyone’s mind - the environment. 

If you’re a blogger, make a post today about the event. If you work in an office and have a recycling bin but never throw anything inside, try it out today. Whatever, just take a moment and put the environment on your mind and everyone you know.

So last night (Thursday, Aug 9th) I did the extroverted thing and attended a free “Table Top” business event near gonink. Basically the event allows any local business to come in and set up a card table displaying their products/services for free and network with others. Being the introvert that I am, knowing how small our company is and knowing even further that most people at this event would be clueless about gonink, I forged on inside and set up my little booth. My nerves were probably a bit more calm because a fellow business owner set up shop right next to me, but I digress.

After a couple of hours of talking and networking I had accumulated a decent pocket full of business cards and contacts from various businesses. Some were very hopeful while others will end up in the “file here for later” file. Be that as it may, it got me thinking about networking such as this and online networking. The idea of online networking is fairly new but catching on fast and the business community is starting to realize it.

A much younger generation started the craze with MySpace and then Facebook entered the fray with their application that was originally intended for college students only, but spread to encompass just about anyone and everyone. Add to the mix an actual business networking site such as LinkedIn, Ryze, BizMeed etc. and you have a whole other way of networking.

What’s advantageous about online networking is your ability to reach far beyond your office, nearby towns or even the state line. These networks allow you to connect and communicate worldwide with businesses, possible employees and maybe even a new partner. And now the online networking and communication phase has taken off in other directions.

This article recently mentioned a new fad amongst online social networking people that essentially tracks you, what you did and where you’ve been at any given time. One that particularly caught my attention with relation to business is Groovr. In a nutshell, people take photos of where they’re at, upload it to the site and then their friends who are “connected” are notified via their cell phone where this person is currently. Imagine the word of mouth that could occur if that person is connected to 10 people and they all decide to contact or visit your business. No, it’s not Big Brother in the sky and is only updated by you, but it is fascinating to see just how limitless we really are when it comes to networking and interacting with others.

So from one face-to-face networking event I’ve truly realized the power of interacting with others when it comes to my business growing for the future.

Have you realized it? I’d love to hear some of your stories. We might even trade online profile links.

We’re not 100% certain, but we just might invented a new word to use in the world of web design.

Just recently at two different meetings about Web design, it was mentioned that the World Wide Web is nothing more than real estate and it is valuable. If it weren’t, people wouldn’t be out there buying up domain names because of their perceived value. Obviously there are certain rules and regulations to follow when buying a domain name i.e. You can’t own www.nike.com unless you own Nike, but there might be a letter combination out there that is valuable.

But the real idea behind the phrase “Web estate” is how we recently explained Web design to a client. From all that we’ve learned over the past couple of years, one clear problem still exists. A lot of uneducated clients are still out there and we’re not talking about their high school diplomas. We’re talking about their knowledge of the Internet. People really still don’t have a clear understanding of how it all works, so we came up with this simple explanation.

The Web site property and who owns it. Think of www.yoursite.com as being owned by the government. All government offices in one way or another own your address and that’s what your domain name is - an address.

Now think of the piece of land you want to build your Web site on. In the Web Estate this is a “server” where files, information, data, etc are stored. So a land developer in a housing addition is similar to that of a domain hosting company. They have a piece of property you want to store your Web Estate on.

Finally, you need to build your Web Estate and that’s where someone like Gonink comes into play. A Web Site designer is your architect and your construction workers. We create the blueprint, lay the foundation, put up walls, run the wire and plumbing and even put the door knobs on your front door.

So the next time you’re thinking about Web site design, think of it like building a house.